The Story Behind Bindle
Chris Toy, Founder
What inspired Bindle?
Just seeing how much innovation was happening around enterprise team communication and nothing being done to address consumer group communication. even though the problems are very similar. In such a connected world where everyone “knows’ hundreds if not thousands of people online, it’s so crazy that most people are just group texting when that medium shows strain so quickly. As soon as groups on text or other messaging apps get big the users either get inundated with messages, mute them and miss stuff, or wish they could bail. Just mention the idea of a giant group message or email chain to someone and they will recoil – that doesn’t sound like product-market fit and it’s a real shame because we constantly seek out group interaction in real life.
How did you get started?
I built a user flow in a PowerPoint deck and showed people. When that got a good response, I built a working prototype using a free tool and showed people. After tweaking that, I launched an MVP live in the app store to test with users pretty quickly. These days you can pretty much validate your product vision with a free prototyping tool, and better yet even mock advanced features that would take you 6 months to actually build and see if people get “wowed”.
Trust your gut but relentlessly try to prove yourself wrong. If your instinct holds up to your own scrutiny, then you should feel confident you’re onto something that should be market tested. It’s surprising how many people don’t check themselves first.