Moz


Rand Fishkin
The Story Behind Moz
Rand Fishkin, Co-founder


What inspired Moz?

I was frustrated by Google’s lack of transparency around their ranking algorithm and search engine functions, and I wanted to create tools and data to give marketers more insight into those processes.

How did you get started?

Initially, Moz was just a blog where I shared my own learnings around SEO and web marketing. Eventually, we built tools for our consulting work, then made those available to folks who join a $29/month subscription. As that became popular, some venture capital firms in Seattle reached out to us and offered to help fund our growth.

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About Moz

Marketing Analytics Software for Search, Links, Social, and Brand.

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