The Story Behind Tapstream
Slaven Radic, Co-founder
What inspired Tapstream?
For us, it all started with a need – we needed a way to market and track installs for our own iPhone and iPad apps. We quickly realized we’d have to build something in-house to enable us to effectively market our apps and soon that in-house prototype outgrew the apps themselves. Within 6 months we launched the first iteration of Tapstream.
How did you get started?
We bootstrapped the first year, building the apps first then pivoting into working on the analytics back-end. Having our own apps to test out our budding platform was extremely helpful: we could continue marketing the apps and measure how accurate was the tracking, was data actionable for our marketing team and how well it would scale once we launched.