John O'Nolan
The Story Behind Tapstream
Slaven Radic, Co-founder

What inspired Tapstream?

For us, it all started with a need – we needed a way to market and track installs for our own iPhone and iPad apps. We quickly realized we’d have to build something in-house to enable us to effectively market our apps and soon that in-house prototype outgrew the apps themselves. Within 6 months we launched the first iteration of Tapstream.

How did you get started?

We bootstrapped the first year, building the apps first then pivoting into working on the analytics back-end. Having our own apps to test out our budding platform was extremely helpful: we could continue marketing the apps and measure how accurate was the tracking, was data actionable for our marketing team and how well it would scale once we launched.

Top Tip

Slaven Radic quote

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About Tapstream

Tapstream provides free mobile install tracking for hundreds of mobile ad networks,
mobile web, and social, helping you find your most valuable users.