Wade Foster
The Story Behind Zapier
Wade Foster, Co-founder & CEO

What inspired Zapier?

My co-founder, Bryan, and I often did freelance work for small businesses. Often times they would need help with back office integrations (send our PayPal invoices into Quickbooks or take our webform leads and put them into Salesforce). We figured we could build a tool that would make it easy for these small business owners to do this themselves instead of hiring engineers.

How did you get started?

Bryan and I teamed up with our friend Mike and built the initial prototype at a Startup Weekend in Columbia, Missouri. Then for the next 6 months we worked nights and weekends to launch a beta so we were able to eventually quit or jobs/school and go full time on Zapier.

Top Tip

Zapier quote

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About Zapier

Zapier connects the web apps you use to easily move your data and automate tedious tasks.


  • Ashley Read

    Hey Wade, great story. Love your top tip as well! How soon after building the initial Zapier MVP did you start reaching out to potential customers for feedback?